Meet our winners – 2023


After hours of product testing 280 families, over 10,000 online votes. We finally have our winners, it was by far the toughest year yet. So many Amazing brands.

Congratulations to all our Winners.

Best Travel System


GOLD – egg 2

Silver – Inglesina Aptica 2

Bronze – Didofy StarGazer

” The fold on the egg2 makes it effortless” Sammy B from Vauxhall egg2

Best Double

Gold – Mee – Go Uno +

Silver – Cybex Gazelle

Bronze – Out ‘N’ About Nipper

“So many combinations makes going from one to two a breeze” Sophie – Chichester Mee – Go Uno+

Best Travel pram

Gold – Leclerc Baby Influencer

Silver – Joolz Aer +

Bronze – Didofy Aster 2

” This category was tricky but with its the fold and seat size – leclerc has ticked every box” Dan – London leclerc

Best All Terrain

Gold – tfk mono2

Silver – Out ‘N’ About Nipper

Bronze – iCandy Core

“I had never seen the tfk but after testing for 4 weeks I fell in love with it, takes every ride with ease” Simon Dad of 4 Woking tfkMono2

Best First Pram

Gold – Bugaboo DragonFly

Silver – iCandy Core

Bronze – egg2

“All I can say is the fold is amazing ” Lizzy from cornwall Bugaboo Dragonfly

Best Running Buggy

Gold – Thule Urban Glide 2

Silver – Out ‘n’ About Nipper Sport

Bronze – Hauck Runner

“I tested all 3 for 2 weeks and the Thule Urban Glide2 was just a more seamless glide taking the effort out of the push” Bex Brighton

Most innovative Pram

iCandy Core

Gold – iCandy Core

Silver – Bugaboo DragonFly

Bronze – Leclerc Baby Influencer

“So many details and the changeable wheels and LED lights, every tiny details thought about” Kelly Mum of 2 iCandy Core

Multi stage carseat 

Gold – Axkid Spin

Silver – Avova SPERBER-FIX 61

Bronze – Avova Sora-Fix

“Simple to fit into the car, safety is first with their customer service” Ben Dad of 3

Best Rear Facing carseat 

Gold – Axkid Spin

Silver – Avova SPERBER-FIX 61

Bronze – Puggle Lockton 360°

“Safety first and AXKid put this first above anything else, Customer service was brilliant too” Sally – Devon

Best cot/beside crib 

Gold – Boori Natty

Silver – Bababing Bedside & Travel Crib

Bronze – Tutti Bambini Cozee

“Loved the quality” Pauline Mum of 5

Best Sleep Aid 

GOLD – Sleepy Troll

Silver – Rockit

Bronze – Tommee Tippee – Deluxe Light and Sound Sleep Aid

“This was such a hard category” Dan – Dad of 2

Best Pram accessory

Gold – SnoozeShade Original

Silver – Lascal Mini BuggyBoard

Bronze – Jilly Tots Pram Tag

“SnoozeShade will never let you down, Leave it in the basket and never go out without it” Julie Davids (Foster Mum)

Best Travel cot

Gold – BabyBjörn Travel Cot Light

Silver – Bababing Bedside & Travel Crib

Bronze – Tutti Bambini Cozee

“When travel just needs to be easy BabyBjörnhave you covered” Naomi – Mum of 4

Best Travel accessory

Gold – Car Shades

**Joint SilverFinnson The Frida Eco Stroller OrganiserRockit Rocker


Best Bottle feeding must haves

Gold – Baby Brezza Formula Pro Advanced

**Joint Silver – Tommee Tippee – GoPrep™ Portable Formula Feed Maker Set & Mekė Milk Warmer

Bronze – Tommee Tippee – Perfect Prep Day & Night

The competition was fierce in this section – Loved the easy clean on the Baby Brezza” – Beth Crawley

Best Breast pump


Silver – fraupow – WEARABLE BREAST PUMP (Electric)

Bronze – Tommee Tippee – Made for Me Wearable Breast Pump

Best Breast feeding accessories

Gold – PowerMama Pumping Bra

Silver – Mamas-Milk – Milk Bundle

Bronze – Nanobebe – Breast Pads

” A breastfeeding must have” Aimee – Breast Milk donor

Best Nursing Bras

Gold – Seraphine Bamboo

Silver – Hot Milk Lingerie Warrior Soft Cup

Bronze – ModiBodi

“When you need comfort” Louise Mum of newborn

Best Baby Bottle

Gold – MAM Easy Start Colours of Nature Starter Set

Silver – Tommee Tippee – Closer to Nature Baby Bottles

Bronze – Nanobebe

“I enjoyed trying all these bottles and more, MAM have that flat nib teat perfect combi feeding” Steph Newman

Best Baby Bibs 

Gold – Baebea’s – Coverall sleeved weaning bib

Silver – Easy2Name

Bronze – once Upon a dua

“EVERY parent needs these – From Messy play, to weaning, to snacks on the go. Keeps clothes cleaner for longer” Kelly Pre-school teacher

Postnatal Must Have 

Gold – Strialab

Silver – BioGaia Protectis Tablets

Bronze – perimom

“8 weeks of trial, I could start to see the difference” Bianca Mum of 3

Can’t live without – Must Haves 

Gold – Hippychick Hipseat

Silver – Clean Crawl

Bronze – Fred Home Safety Starter Pack

“You just have to try it, to know its a great investment” Kelly, Mum of 6

Best Gifts for Mum

Gold – Merci Maman – Personalised Name Necklace

Silver – Mama’s Milk Bundle

Bronze – Boobin’ Breastfeeding Gift Box

“Looking for something special Merci Maman have you covered”

Active Wear – Maternity/​Nursing

Gold – Natal Active – Luxe Maternity & Postnatal Leggings/Hoddie

Silver – Latched

Bronze – H&M pre/post natal Leggings

“If you want to be comfy, look good Natal Active has you covered” Aimee Nottinghill

Best Maternity Fashion 

Gold – Latched – Leggings

Silver – The Mum Collectiive – Chloe Lounge Top

Bronze – Mommy Bag – Childhome

“Take comfort to the next level” Claire

Best Baby Shower Gift 

Gold – The Baby Gifting company – Gift Set

Silver – Bumble & Boo – enjoy every moment hamper

Bronze – Tiger moon creative – Children’s Foil Print

“Just blown away with how beautiful these are” Rachel Mum of 1

Best Organic brands 

Gold – Gooseberry fool – Florence swaddle blanket

Silver – Mama Bamboo

Bronze – natures-divine – Organic Baby Oil

Best Changing Bag over £150 

Gold – Finnson – IDA eco hospital bag/ changing bag

Silver – Nancy & Frank

Bronze – Joolz Changing bag

Best Changing Bag Under £150

Gold – Finnson – Frida Eco Stroller Organiser

Silver – StorkSak St James

Bronze – GiGi Stroller Organiser

Best Baby First Shoes

Gold – Start -rite

Silver – BGreaterShoes

Bronze – Clarkes

“Getting your child the best shoes is more important than you might think, the customer service and fit won us over” Startrite Mary Mum of 2

Best Swimwear

Gold – Splash About’s Happy Nappy Sunsuit

Silver – Konfidence

Bronze – JoJo Maman Bebe swim collection

Best First Outfit 

Gold – emile-et-rose – Ashton Unisex White Babygrow

Silver – Rowan & Me

Bronze – Jo Jo Maman Bebe

Most innovative Baby Products

Gold – Kiki Sebby – SBROUT®

Silver – Sleepy Troll

Bronze – Easy2Name

Best Small Brand

Gold – Easy2Name

Silver – Rowan & Me

Bronze – Styled to Sparkle-kids home – Personalised Rose Gold Bunting

Best Nursery Accessory

Gold – MOPPET – Sumbal hand-embroidered alphabet wall-hanging tapestry

Silver – Tommee Tippee – Twist & Click Nappy Disposal Bin

Bronze – Teddy Decor Collection from Childhome

Best Nursing Chair 

Gold – iL Tutto

Silver – Tutti Bambini

Bronze – Babymore

Pregnancy must have item

Gold – Kick Count wristband

Silver – Hot Tea Mama – The Final Push

Bronze – Dome Pregnancy and Prenatal

Pregnancy/​Nursing Pillow

Gold – Hippychick Feeding Pillow

Silver – Cuddles-collection – Nursing Pillow

Bronze – Chicco Boppy

Best Play Mat

Gold – The Snug Rug company

Silver – FoldiMat

Bronze – Child Home – Teddy Rug

Toy – Best Ride on 

Gold- My First Bike – ChildHome

Silver – Micro scooter 3 in 1

Bronze – Bentley 6 in 1 Trike

Best for Toddler Development

Gold – Step Up Baby UK

Silver – Lovevery building blocks

Bronze – Pipetta Fork & Spoon

“Step Up Baby Changed my life, makes doing things together easier and safer. Baking a cake has never been so much fun” Dan & Claire West Sussex

Best Weaning Accessories

Gold – Chomp Baby – Panda Weaning Set

Silver – Once Upon A Dua

Bronze – mii baby – Kitty’licious Plate Set

Best Weaning gadgets

Gold – Babycook Solo Express Weaning Bundle

Silver – Baebea – Coverall sleeved weaning bib

Bronze – Babycook Neo Weaning Bundle

Best Baby Snack 6 months+

Gold – Mamia Corn Snacks – Tomato Wheels/​Carrot Puffs

Silver – Kiddylicious Munchy Sticks

Bronze – Little Freddie Organic Blueberry & Banana Greek Style Yoghurt

“Mamia corn snacks from Aldi, super delicious” Childminder Polly

Best Toddler Snack

Gold – Organix Rice Cake Clouds

Silver – For Aisha Banana & Coconut Oaty Bar

Bronze – Little Freddie Sweet Pepper Grains

Best Highchair 

Gold – Stokke Trip Trap

Silver – Evosit – Child Home

Bronze – Ikea

Best Nappy Disposable

Gold – Mamia Nappy Size 2

Silver – Fred & Flo

Bronze – Mama Bamboo

“Can’t fault Mamia Nappies, won’t use anything else. No leakes/rashes.” Kerry Mum of 3

Best Pull ups 

Gold – Mama Bamboo Nappy Pant

Silver – Huggies Pull Ups

Bronze – Fred & Flo

Best Baby Wipes 

Gold – Water Wipes

Silver – Aqua Wipes

Bronze – Mamia Extra Sensitive Baby Wipes

“Water wipes were top for me on this, soft, easy to remove from packet without taking loads, passed the eye test”

Best Nappy Creams

Gold – Burt’s Bees Diaper Ointment

Silver – Metanium

Bronze – Harry & Rose Baby Nappy Spray

Best Baby Bath time must haves

Gold – Nalas Baby

Silver – CuddleDry

Bronze – Mamia Bedtime Bath

Best Baby Shampoo 

Gold – Burt’s Bees Baby Ultra Gentle Foaming Shampoo & Wash

Silver – Mamia Shampoo

Bronze – Nalas Baby

“Burts Bees, so gentle for my baby skin and eyes” Sophie Mum of 2

Best Eco Family products 

Gold – Mama Bamboo – Nappies

Silver – Green People – Organic Children Scent Free Sun Cream

Bronze – Babycook Neo Weaning Bundle

Best Family Super Market 

Gold – Aldi

Silver – Tesco

Bronze – Asda

“Who is going to save you more” Courtney Mum of 4

Best Family Services 

Gold – Kicks Count

Silver – Future Life – Wills

Bronze – Cover my Bubble

“Such an important Charity” Sophie Mum to 3 and 2 angels

Sustainable Baby

Gold – Mama Bamboo

Silver – MAM Original Pure Soother

Best Health products 

GOLD – Bio Gaia – Baby Drop

SILVER – Aqua Wipes

BRONZE – Nutri Bears

“BioGaia Gentle on little tums” Shireen GP and Mum of 2 – 1 on the way

Thank you to all our wonderful judges and online voters. – If you would like to join our parent panel for next years awards, join us on Instagram.


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