The Baby Show NEC Birmingham – It’s back!


The UK’s top shopping event for new and expectant parents is back for another year – and here’s five reasons why you should be there.

The Baby Show with Lidl GB is returning to the NEC Birmingham this May from the 12th to the 14th and it’s the place to be for all your baby needs. From expert advice on the live stage to those very exciting baby purchases The Baby Show has everything you need under one roof.

Haven’t booked your ticket? Here’s five reasons why you should:

Expert Advice at your fingertips: There’s a scheduled line-up over the three days of expert speakers and even celebrity appearances, offering advice on everything from sleep, birth and breastfeeding to weaning, health and wellbeing. You will be able to see Jenni Dunman from Daisy First Aid, weaning guru Annabel Karmel MBE, sleep experts Rosey Davidson from Just Chill Mama, The Night Ninja Lisa Lamb and Sarah Patel from Teach To Sleep, midwives Lesley Gilchrist and Cathy Tabner from My Expert Midwife, infant learning expert, Dr Robert Titzer, parenting guru, Rachel FitzD, breastfeeding pro, Midwife Pip Davies, Danielle Facey AKA The Breastfeeding Mentor, and birth doula and hypnobirthing expert, Emma Armstrong, AKA The Naked Doula. Plus, we’ll have a live Q&A with Made in Chelsea stars, Ollie and Gareth Locke who will talk about their surrogacy journey and their excitement about becoming dads for the first time plus CBeebies and Dadvengers’ Nigel Clarke will be chatting to presenter Simon Thomas and other guests about the transition to fatherhood to help prepare dads-to-be.

Try before you buy: Test out all the latest models from leading pushchair brands on The Baby Show buggy track, the perfect place to try before you buy. 

Shop till you drop: The Baby Show is the number one place to see 100’s of brands under one roof. You can buy everything you need for baby in one afternoon. Make a list before you go to stop you feeling over whelmed but be open to shopping with some new brands you may not have heard of before. Check out the “New Kids on the block” stands to meet some newness. 

No need to struggle to the car with all your purchases: The Baby Show will be providing their Shop ‘n’ Drop, and Collect by Car services’ so you can easily drop off your purchases throughout the day and save the struggle to the car once it’s time to leave!

Goody Bag: If you’re looking for value for money or just bargains in general, the official show goody bag is up for grabs for just £5.50 ‘worth over £80*‘ just be sure to pre-order to avoid disappointment. 

To get the best discount book your tickets now: Tickets cost just £16pp* with our exclusive code, saving over 35% on tickets on-the-door. Book them here 

You can also purchase an amazing Baby Show goody bag in association with Project Baby for only £5.50, containing products worth over £80 or buy a Tommee Tippee package, where you can purchase new-born feeding and baby care essentials at a hugely discounted rate including two standard adult tickets. For more information visit


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